Support group for Lileks Fisking needed...

As a fan of Minnesota's own James Lileks and an admirer of good heckling, I get double enjoyment when James makes one of his rare fiskings of some drivel he finds particularly worthy. Today's was quite good and got me thinking. James is oh so good at taking these articles apart piece-by-piece, I've got to wonder what mental effects it has on the victim. I'm waiting for a support group to be set up.